08 Apr our commUNITY: Root Cellar
Located at the heart of the Blenkinsop Agricultural Valley the Root Cellar Village Green Grocer is all about bringing local produce to consumers. Inspired by the owners childhood homes, where the root cellar was a place to gather and enjoy food grown on the farm. Since opening their doors in 2008 this 8 person team has grown to over 90 people who hustle to bring fresh product and locally sourced products to the market place and create that Root Cellar feeling in all corners of the market. This full service market has all the amenities you need, including a full service deli and meat counter (The Chop Shop) and a boutique nursery (The Potting Shed).
‘Farm Fresh, Dirt Cheap’ is not only the theme for this team but a value they build into every aspect of the company. The Root Cellar Keeps a weekly count of how many produce items are local, highlighting produce grown in the CRD and BC as well as an organic item count. By sourcing more local produce and products, the Root Cellar is tackling the food waste issue head on. “By offering discounted items on our reduced waste carts, weekly donations to the Rainbow Kitchen, and providing discarded greens to farmers for livestock, less than 1% of the food we buy ends up in the compost” Ellen from the marketing team told us.
The Root Cellar will be making some changes in the coming months, with the recent closing of the attached La Collina Café, this space is being converted into more retail space and a few other ‘surprises’, they told us. They currently are asking for input on what they should include in this space on their facebook page.
As the Root Cellar works to source local products they continue to be a huge supporter of Portofino Bakery. Their team of 90 people has many favourites including the Pretzel Kaiser Buns, Roasted Garlic and Cracked Pepper Artisan, and the Double Chocolate Chunk Cookie. However overwhelmingly the majority enjoys the Root Loaf, a collaboration loaf between Root Cellar and Portofino that is filled with locally grown wheat, a hearty mix of grains and seeds, and sweetened with coconut sugar. The Root Cellar is the only place in Victoria where you can pick up this delectable loaf.